Frier reveals an inside look at how Instagram defied the odds to become one of the most culturally defining apps of the decade.
What The Reviewers Say
Casey Newton,
The Verge
... one of my favorite books of recent months.
Susan Benkelman,
The Washington Post
Frier captures the power Instagram came to wield in society even among those who didn’t use it.
Nellie Bowles,
The New York Times Book Review
... happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works.