The book traces the evolution and end of Ive and Cook’s partnership, involving compendious review of public sources and over 200 interviews with current and former Apple employees and advisers.

There’s little confusion as to Mickle’s sympathies. From the get-go we see Ive through a gauzy lens.

Informative, if myopic.

An engrossing narrative that’s impressively reported — a true journalistic achievement in light of Apple’s culture of secrecy — After Steve takes readers deep inside the monolithic company. Mickle’s characterization of Apple’s evolution and its management sometimes seems oversimplified. Yet his book helps us see, in arresting detail, why Apple is Apple — that is, how the company mastered the process of making its devices so welcoming and accessible even as they contain the most complex modern technologies imaginable.

If readers encountering Wall Street Journal reporter Tripp Mickle’s new book can get past the whopper in right there in the title – the US Supreme Court notwithstanding, companies don’t have souls – they’re in for a reading experience that’s in equal measures fascinating and subtly soiling.

Mickle draws from interviews with 200 current and former Apple employees, suppliers, and competitors for his insightful debut, an unsparing take on the company’s post–Steve Jobs era.

A dynamic, eye-opening debut drawing from news articles, court filings, published materials, and hundreds of interviews. The fact that a sizable portion of Mickle’s source material is derived from current and former Apple employees lends his report credence.