It is a largely sympathetic, and occasionally fawning, portrait of Facebook that seems at odds with the company’s recent emergence as an avatar for the risks of unchecked corporate power.
Stephen Phillips,
The San Francisco Chronicle
... reflects the reputational swan-dive of its subject. Levy is the dean of tech writers; Facebook’s brass gave him the run of the C-suite. The result is evenhanded and devastating.
Christina Passariello,
The Washington Post
... infuse[d] with urgency and tension.
Hannah Murphy,
Financial Times (UK)
The book is...a look at the many faces of Zuckerberg.
Caren Nichter,
Booklist
... the definitive story of Facebook. From Mark Zuckerberg’s Harvard dorm room in 2004 to Levy’s July 2019 interview with him, Levy takes the reader into a detailed history of the world’s biggest social networking company. Given unfettered access to Zuckerberg and the company during the last three years, Levy is able to illustrate how the company developed under the influence of Zuckerberg’s acknowledged hypercompetitiveness.
Wade Lee-Smith,
Library Journal
Though the author's access to these two executives is touted as the book's selling point, Levy relates events in a personable but detached tone that steers clear of hagiography, critique, or even the inside scoop.
Publishers Weekly
... clear-eyed.
Kirkus
For all his criticisms, the author, who enjoyed free access to Zuckerberg, is less dismissive of Facebook and its intentions than Roger McNamee, whose book Zucked (2019) condemns the company’s demonstrated disregard for its users’ rights.