... a highly entertaining and deceptively sophisticated book.

... instead of offering up faddish nutritional spin, or dishing out sanctimonious vagaries like, 'Eat real food,' Zaidan does something different—and much more worthwhile. He guides you through how scientists assess the risks and safety of chemicals: how they establish the links between health effects and their causes, and how they sometimes get it wrong.

A skilled science communicator, Zaidan presents his findings with humor and accessible language.

... takes the reader on a lively tour of the best and worst of nutritional epidemiology.

You could be forgiven for thinking it is a book about what goes into our food, about how chemicals interact with each other and our organs, or comparing the damage done by alternating, well, ingredients. It is none of those. George Zaidan has instead written a book about data.

... engaging and witty.

... earthy, conversational, sometimes overly cute language that will appeal to some readers and turn others off.