Seth Wickersham, with thorough reporting and the experience of covering New England’s twists and turns, manages a noteworthy feat in It's Better to Be Feared... he humanizes Brady, Belichick and the Patriots owner Robert Kraft for outsiders in a way that can be exceedingly difficult ...This is Belichick as Walter White rather than Heisenberg, and Brady with intimate moments of self-awareness about his career and personal life. Love New England? Spygate, Deflategate and the other self-inflicted problems and toxicity within the organization were probably uglier than you thought.