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The I Index

Jon Gertner,
The Washington Post
Tim Higgins’s compelling and deeply reported history of Tesla addresses the essential question of how this upstart automaker came from nowhere to become one of the most valuable companies on Earth.
Curt Schleier,
The Star Tribune
Higgins...has done an outstanding job. He's performed a deep dive into the nuts and volts of Tesla. His book is extensively researched.
Russ Mitchell,
Los Angeles Times
Higgins doesn’t break much news or gossip—but [he] also nicely encapsulates this sweeping history of the electric-car juggernaut, a company that often seems to innovate and thrive in spite of its founder rather than as a result of his vaunted genius. To the inevitable disappointment of some and the relief of others, this is a book about Tesla, not about its founder.
Stephen King,
The Times (UK)
Higgins is exemplary in describing many of these extraordinary machinations. He has interviewed hundreds of people associated with Tesla, both past and present. He knows the financial story like the back of his hand.
Jo Livingstone,
The New Republic
Without Musk, telling the story of Tesla might be a more straightforward endeavor—of the triumph of science and innovation over a seemingly intractable technical problem, or some other version of the Great Industrialist fairy tale. With Musk at its center, it becomes something thornier: that of a tech giant whose extraordinary leaps forward in the art of cooling down batteries justify the lavishly unpleasant behavior of its entitled leader. This tension between figurehead and technology is often spoken of as a contradiction.
CAMILA DOMONOSKE,
NPR
... eschews sensationalism for a high-resolution portrait of how exactly an unusual man and an unusual company managed a meteoric rise.
Gary Medina,
Library Journal
Higgins used hundreds of interviews and multiple primary sources to weave together an intricate story of one company's mission to become the dominant car maker of the present and the distant future.

Publishers Weekly
Behind the shenanigans, Higgins takes an in-depth and well-balanced look at the interplay between Musk’s swashbuckling mindset of 'building the airplane as [he] was heading down the runway' and the hardheadedness of Tesla’s veteran engineers and leaders, who understood the rigors of making cars that could kill people if they malfunctioned. The result is a sometimes appalling, occasionally inspiring, and always entertaining saga..

Kirkus
The author effectively combines his well-honed journalistic skills with revealing perspectives from industry observers, frustrated Tesla staff, futuristic engineers, and Musk himself, creating a spirited report on a company consistently embroiled in a swirl of melodrama and controversy.