Human judgment and morality, in other words, aren’t reducible to instinctual drives that can be manipulated...So we need to ask not just what makes some people susceptible to manipulation, but also what in the mind’s 'wiring' protects others, even in lives saturated with social media...The answer will presumably include education, and will span the range from individual critical thinking skills to the overall quality of the information environment...The lesson of Fisher’s book is surely that we don’t need more celestial inspirations for ambitious projects of human transformation...Rather, we need to make individual members of societies resistant to such efforts...We have the means to do so if the political will is strong enough, and if our political system hasn’t yet been wrecked by the chaos machine..

In less assured hands, this claim might read as hyperbolic and not dissimilar in tenor to the fevered pitch of much online discourse. Fisher, however, is a seasoned journalist who has covered the rise of social media for many years. Unlike online ‘flame wars’ that burn brightly but have the intellectual depth of a puddle, his analysis is well argued, engaging and often necessarily discomforting.

Usually, personally, I’m more fascinated by the badness of the machines—by the evidence that systems like Facebook and YouTube have attained a size and complexity where, even without literal machine consciousness, they now bend human activity to serve their endless growth and other demands. Fisher has brought together years of reporting, from corporate messaging to whistleblower leaks, to document the inexorable perversity of the algorithms.

... well researched and thoroughly unnerving.

Fisher’s insightful and sometimes frightening look into social media companies is rooted in court records and hundreds of interviews with researchers and Silicon Valley employees and executives.

An international reporter for The New York Times, Fisher... cites academic experts, whistleblowers, and his own investigative efforts.

New York Times reporter Fisher debuts with a scathing account of the manifold ills wrought by social media...He explores toxic misogyny, recounting the unsavory particulars of 'GamerGate,' in which a woman video game developer was subjected to 'collective harassment' after false allegations that she slept with a journalist in exchange for a positive review of her game...There’s no shortage of books lamenting the evils of social media, but what’s impressive here is how Fisher brings it all together: the breadth of information, covering everything from the intricacies of engagement-boosting algorithms to theories of sentimentalism, makes this a one-stop shop...It’s a well-researched, damning picture of just what happens online..

A veteran journalist examines the rise of the social media giants and the dangers they have created for our society...Fisher, a columnist and international reporter for the New York Times, dives into the chaotic social media landscape, synthesizing dozens of interviews from a wide range of sources...Focusing primarily on Facebook, the author walks through the key steps in the progress of the technology, seeing the advent of algorithms as a turning point...An often riveting, disturbing examination of the social media labyrinth and the companies that created it..