The Shame Machine is not a diary of O’Neil’s grief but instead a data-driven, anecdote-fueled narrative of the multitude of human experiences that are targets for ridicule and others’ reward. She vividly portrays the indignities of poverty, addiction, aging, dementia and other conditions we all may face but hope to avoid, and she shows how the pain experienced by people with these afflictions can be used for others’ financial and social profits.