Hon slips easily between the perspectives of expert, enthusiast and critic. An education in neuroscience informs his explanation of the behaviorist underpinnings of gamification.

It’s refreshing that Hon comes from the UK tech scene rather than California’s, and he has not bought into Silicon Valley’s values of disruption and data-harvesting. Instead, he is quietly incisive, sceptical of ‘charismatic technologies’.

While Hon warns of the dangers of gamification, his book is not entirely a tech apostate’s account. For all his caution, he believes in ethical gaming.

Anyone in the tech world and human resources will find this book helpful in making decisions about gamification..

Detailed.

Convincing.