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The I Index

Cultish: The Language of Fanaticism

Next in the queue

51

/100

I Index Overall Rating

Readers

30/100

Critics

36/100

Scholars

89/100

Author:

Amanda Montell

Publisher:

Harper

Date:

June 15, 2021

From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in.

What The Reviewers Say

Jessica Wakeman,
BookPage
The author’s experience as a linguist melds well with her research into the psychological underpinnings of cultish language, including interviews with several cult survivors.
Sophie Gilbert,
The Atlantic
... savvy, enlightening.
Jennifer Wilson,
The New Republic
An empathetic listener, Montell takes careful note of the empty words that cult members turn to for solace. Though written in punchy and fun prose style, Cultish is more than a fascinating guide to the workings of cults; it’s also an infuriating window into just how starved people have been made to feel for community and structures of collective care..
Matt Hanson,
The Baffler
Montell...takes the reader on a brisk, chatty, and sympathetically even-handed (sometimes overly so) tour through the widely varied forms that cultishness can take, and the role that language plays in cults’ magnetic power.