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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Maybe someday
46
/100
I Index Overall Rating
Readers
4/100Critics
88/100Scholars
Author:
Joe Coulombe, Patty Civalleri
Publisher:
HarperCollins Leadership
Date:
June 22, 2021
Build an iconic shopping experience that your customers love---and a work environment that your employees love being a part of---using this blueprint from Trader Joe's visionary founder, Joe Coulombe.
What The Reviewers Say
Coulombe, who died last February, at the age of eighty-nine, was one of the very few business leaders who could make minor discounts on the price of eggs feel monumental on the page. He tells plenty of these kinds of fun-fact-laden business tales in Becoming Trader Joe...an unusually colorful and sensible business guide that refuses to glamorize entrepreneurship.
The tone is conversational, one man’s view of the world through the wine, spirit and grocery business, filled with the type of puns, literary references and bold-faced pronouncements that mark the store’s signage and its legendary promotional leaflet, the Fearless Flyer.
Any student of social trends, logistics, and supply chains will learn much from Coulombe’s pages and the stern dicta they contain.
... inspiring and revealing.
