Here, Mesquita—joining her sometime co-author Lisa Feldman Barrett and other contemporary constructionists—enlists linguistic data to undermine the universalist view of emotions...Japanese, Mesquita points out, has one word, haji, to mean both 'shame' and 'embarrassment'; in fact, many languages (including my own first language, Tamil) make no such distinction...The Bedouins’ word hasham covers not only shame and embarrassment but also shyness and respectability...The Ilongot of the Philippines have a word, bētang, that touches on all those, plus on awe and obedience...It gets worse. According to Mesquita, 'There is no good translation for self-esteem in Chinese'...Native speakers of Luganda, in East Africa, she tells us, 'use the same word, okusunguwala, for "anger" and "sadness"'...Japanese people, she says, are shocked to learn that English has no word that’s equivalent to amae: 'a complete dependence on the nurturant indulgence of their caregiver'...When the Japanese psychoanalyst Takeo Doi told a colleague about this inexplicable lacuna, the colleague exclaimed, 'Why, even a puppy does it'...Mesquita concludes that 'languages organize the domain very differently, and make both different kinds as well as different numbers of distinctions'...One reason people resist the notion that emotions might be different in different cultures, Mesquita acknowledges, is a desire for inclusivity: the worry is that 'to say that people from other groups or cultures have different emotions is equivalent to denying their humanity'...Mesquita’s psychological research, like the earlier work in anthropology and sociolinguistics she draws on, is clearly intended to overturn orthodox theories of emotion, both academic theories and the 'folk theory' that’s implicit in the way we talk about our emotions...The real moral of all this research may be rather modest...People are complicated, and different from one another...Some of the differences are those among language communities, with their various norms and conventions..