Not long ago, the celebrated activist and public intellectual Naomi Klein was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who. Destabilized, she lost her bearings, until she began to understand the experience as one manifestation of a strangeness many of us have come to know but struggle to define: AI-generated text is blurring the line between genuine and spurious communication; New Age wellness entrepreneurs turned anti-vaxxers are scrambling familiar political allegiances of left and right; and liberal democracies are teetering on the edge of absurdist authoritarianism, even as the oceans rise. Under such conditions, reality itself seems to have become unmoored. Is there a cure for our moment of collective vertigo?
What The Reviewers Say
Katie Roiphe,
The New York Times Book Review
Feels like falling down a rabbit hole, albeit a dazzling and erudite one.
Laura Kipnis,
The Nation
...a compelling and far-reaching political detective story.
Laura Marsh,
The New Republic
This story of mistaken identity would on its own be gripping and revealing enough, both as a psychological study and for its explorations of the double in art and history, the disorienting effects of social media, and the queasy feeling of looking into a distorted mirror. But the larger subject of Doppelganger turns out to be a far more complex and consequential confusion: Its guiding question is how so many people have in recent years broken with conventional left-right political affiliations and a shared understanding of reality.
Helen Lewis,
The Atlantic
Klein’s real interest, as you might expect from her previous work, tends more toward sociology than psychology. Her doppelgänger isn’t an opportunist or a con artist, Klein decides, but a genuine believer.