Menu
Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
Bottom of the pile
8
/100
I Index Overall Rating
Readers
13/100Critics
4/100Scholars
Author:
Geoffrey Cain
Publisher:
Crown Currency
Date:
March 17, 2020
An exposeÌ of one of the biggest and most secretive companies in the world, Samsung, as the Korean juggernaut battles Apple and Sony to dominate the world of technology.
What The Reviewers Say
... a gripping read.
... reads like a dynastic thriller.
... a brisk, balanced telling of the Samsung story, though there is much more here about American smartphone marketing strategy than most readers could ever want. Samsung did not cooperate, which is not surprising for a big tech company. But, then, Samsung seems more interested than most in hiding aspects of itself from the public eye.
... much of the book is about Samsung’s or the Lee family’s stumbles, and of really important differences between smart Americans and stupidly bureaucratic Koreans. We are left struggling to understand how, between the mistakes, Samsung succeeded so brilliantly. As the chapter heading titles suggest, this book is about smartphones, and not the semiconductors and components on which Samsung’s profitability and competence mainly rests, and which it continued to supply to Apple in large quantities, even at the height of the rivalry between the two companies.
