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The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation
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66
/100
I Index Overall Rating
Readers
65/100Critics
67/100Scholars
Author:
Lauren Etter
Publisher:
Crown
Date:
May 25, 2021
Bloomberg News reporter Lauren Etter goes behind the scenes of the vaping industry, following the rise of Juul from its nascence at Stanford University to a $12.8 billion investment from Philip Morrisâa giant in the very tobacco industry the company claimed to want to disruptâwhile government regulators and furious parents mounted a campaign to hold the company's feet to the fire.
What The Reviewers Say
... deeply reported and illuminating.
Writing with an objective clarity and dishing like an insider-hipster, Etter offers a powerful indictment of both sides of the same corrupt coin, delivering an eye-opening account of an industry shamelessly gaslighting customers, employees, investors, and government regulators in pursuit of profits over principles. Encyclopedic in scope yet intimate in appeal, Etter’s timely exposé uncovers the Machiavellian intrigue, greed, and arrogance at the core of one of America’s most lethal industries..
A well-told business story showing the unsurprising result when noble motives collide with corporate reality and the specter of large amounts of money..
In this comprehensive scrutiny of the vaping craze and the business behind it...Etter seamlessly infuses this story with that of tech wunderkind.
