Rob Percival searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated.
What The Reviewers Say
Bee Wilson,
The Financial Times (UK)
... brilliantly provocative.
Christina Patterson,
The Sunday Times (UK)
... thought-provoking.
Julian Baggini,
The Guardian (UK)
Percival is not always so rational...A whole chapter on 'murder' follows, yet he never provides an argument for why this is the right word to use for animal slaughter.