An outsider-to-kingmaker narrative that should be read by every gun-shy entrepreneur too spooked by Silicon Valley’s giants to go head-to-head with them.
Publishers Weekly
Journalists Carlsson and Leijonhufvud trace the victories and struggles of a startup turned behemoth in this fawning corporate biography of music streaming service Spotify. The authors cover Spotify’s decade-long conflict with Apple, whose market dominance Spotify threatened as it took over the music streaming space.
Kirkus
Two Swedish business reporters’ tale of the tenacious rise of the streaming-music giant that has fended off assaults from Steve Jobs, Jeff Bezos, and Taylor Swift.