The I Index

Unmask Alice: LSD, Satanic Panic, and the Imposter Behind the World’s Most Notorious Diaries

Maybe someday

31

/100

I Index Overall Rating

Readers

44/100

Critics

17/100

Scholars

N/A

Author:

Rick Emerson

Publisher:

BenBella Books

Date:

July 5, 2022

Unmask Alice: LSD, Satanic Panic, and the Imposter Behind the World's Most Notorious Diaries is a true story of deception. It stretches from Hollywood to Quantico, and passes through a tiny patch of Utah nicknamed "the fraud capital of America." It's the story of a doomed romance and a vengeful celebrity. Of a lazy press and a public mob. Of two suicidal teenagers, and their exploitation by a literary vampire.

What The Reviewers Say

Michelle Ross,
Booklist
In 1971, Go Ask Alice became an instant sensation...The anonymous diary detailed the life of a teen girl who tries LSD and is seduced into the fatal world of addiction...Emerson unveils the woman responsible for the book, Beatrice Sparks...Sparks, a 'psychologist,' claimed to have met Alice at a convention and published the diary as a cautionary tale at the request of Alice’s parents...This story has never been corroborated...Go Ask Alice’s success inspired suicide victim Alden Barrett’s mother to send his journal to Sparks with hopes that she would raise awareness about mental health...The fictional work, published and marketed as fact, tore apart the Barrett family and ignited the Satanic panic, ruining countless lives...An absorbing and unnerving read about how one conniving con artist’s unquenchable thirst for acclaim fooled the publishing world and fed two cultural panics with lasting fallout, this book demands to be finished in one sitting..
Nathan Smith,
Observer
There’s a perverse pleasure in reading another person’s diary...It might be the violation against this writing act itself—diaries are not meant to be read by anyone but the author...Whenever readers do get access to a person’s private diaries, like those of Sylvia Plath or Virginia Woolf, there’s naturally an intoxicating pleasure in pouring over entries that give unguarded, seemingly authentic access to these mythologized people and their inner thoughts...Now a new book, Unmask Alice, explores how so many of us were tricked by a false promise of true tragedy and trauma when reading teen 'diary' Go Ask Alice (1971)...Unmask Alice provides a propulsive reckoning on Go Ask Alice and its author’s lifelong obsession with self-mythologizing her own involvement with it...While there’s more widespread knowledge today about Go Ask Alice’s fiction, what makes Emerson’s efforts so compelling is how he neatly peels back the many complex deceptions by Sparks made across her lifetime...These includes fabricating 'real' teen depression and suicide across many best-selling books, exploiting various cultural panics about drugs and witchcraft for monetary gain, and even elevating her own stature to that of 'leading psychologist' in youth mental health...Unmask Alice is a noble project that singularly synthesizes the many strange, contradictory, and mostly scattered fictions that surround both Go Ask Alice and Beatrice Sparks herself...Emerson’s writing is smart throughout, with various tricks—including clipped, staccato chapters that come to mirror slim diary entries—keeping readers engaged across an otherwise complex web of deceit, exploitation, and even sad folly that form this wider backstory..
William Tipper,
Wall Street Journal
'Go Ask Alice' soon became a cultural phenomenon of such enduring power and popularity that millions of readers have sped through its pages, many testifying to its influence over their lives...But where did this diary come from?...That’s the mystery—or one of the mysteries—that Rick Emerson attempts to unravel in Unmask Alice: LSD, Satanic Panic, and the Imposter Behind the World’s Most Notorious Diaries...The trail Mr. Emerson, a longtime talk-radio host and producer, followed via documents and interviews led him deep into the life of a woman named Beatrice Sparks, a struggling writer from Provo, Utah, credited as 'author' on the copyright application for 'Go Ask Alice'...Beatrice Sparks 'discovered' and 'edited' a half-dozen more such journals before her death at 95 in 2012...Her biographer makes her into something of a villain whose presence seems almost oppressive in these pages...That’s not just because Mr. Emerson is scrupulous in nailing down the details of her dissemblings, her contradictory stories about her sources and her past, or her flat-out lies; it’s also because at moments Unmasking Alice turns from an investigation into an enduring publishing mystery into a trial more overheated than if the Queen of Hearts were presiding...It’s to the author’s credit that the trip, in the end, remains worth taking..
Rebecca Onion,
Slate
The grim idea that innocent kids may become addicts without ever taking a drug on purpose, victims of a cruel and unforgiving youth culture, has been embedded in American life for decades, and Go Ask Alice was foundational to it...It was also all made up...Rick Emerson’s new book Unmask Alice is a dogged unearthing, and attempted undoing, of all the falsehoods that went into the production of Alice and the other teen journals 'edited' by Beatrice Sparks, a housewife and devout Latter-day Saint from Provo, Utah...When Alice hit it big, Sparks, an ambitious fiftysomething, had tried and failed to get published for years, living off her husband’s earnings in the oil industry while she churned out book proposals, advice columns, and pitches to agents...In one of the many interesting side stories packed into this book, Emerson explains that Go Ask Alice made it to market because of talk-show host Art Linkletter...Linkletter’s daughter Diane, barely 21, died by suicide in 1969, and Linkletter came to think this happened because she had been taking LSD...Sparks, hearing the story, pitched him on her idea of a diary of a lost girl, and it fit his priors. 'It was the perfect pitch at the perfect time. It was, after all, a story Art Linkletter already believed,' Emerson writes...That’s why Unmask Alice is more than the story of a (frankly) somewhat deranged older lady who let her imagination and ambition and self-righteousness run away with her...I was struck, reading it, by the fact that the talk-show host Art Linkletter was (besides Diane’s father) the originator of Kids Say the Dardnest Things!, an interview segment on his show that became a compilation that sold more than 5 million copies in 1957...Kids between the ages of about 3 and 8, as anyone who’s had one (or been around one) knows, blurt forth random sentences that are like glimpses into another world...Parents treasure those moments, because they suggest so much more lies behind the curtain; they also come from children who are young enough to still be willing to share..