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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
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94/100Author:
Brad Stone
Publisher:
Simon & Schuster
Date:
May 11, 2021
The author of The Everything Store: Jeff Bezos and the Age of Amazon returns with a follow-up on one of the world's largest retailers, exploring Amazon's unprecedented growth and its billionaire founder.
What The Reviewers Say
... fascinating and deeply researched.
Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers: Is it worth it, for example, to sell pallets of bottled water, with their low cost and expensive shipping?.
The details are stunning and the writing so good you feel you are in the room.
Stone has produced a readable and comprehensive account of Amazon’s journey. The book will no doubt be enthralling to budding entrepreneurs who view men such as Bezos as masters of the universe. Yet I wanted to hear more about the victims of the 'toxicity' alluded to by Bray: the warehouse workers and small business sellers; the high street retailers and small companies ruined by Amazon’s unfair competition, due to the low rates of tax it pays and its near monopoly over online trade. These stories do feature in Stone’s book, yet they are dwarfed by quotes from sycophantic hangers-on and page after page of turgid minutiae, written in faintly admiring tones, documenting Bezos’s business acumen.
