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After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
Maybe someday
35
/100
I Index Overall Rating
Readers
60/100Critics
10/100Scholars
Author:
Tripp Mickle
Publisher:
William Morrow
Date:
May 3, 2022
The untold story inside Apple after the passing of Steve Jobs by following his top lieutenantsâony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEOâand how the fading of the former and the rise of the latter led to Apple losing its soul.
What The Reviewers Say
The book traces the evolution and end of Ive and Cook’s partnership, involving compendious review of public sources and over 200 interviews with current and former Apple employees and advisers.
There’s little confusion as to Mickle’s sympathies. From the get-go we see Ive through a gauzy lens.
Informative, if myopic.
An engrossing narrative that’s impressively reported — a true journalistic achievement in light of Apple’s culture of secrecy — After Steve takes readers deep inside the monolithic company. Mickle’s characterization of Apple’s evolution and its management sometimes seems oversimplified. Yet his book helps us see, in arresting detail, why Apple is Apple — that is, how the company mastered the process of making its devices so welcoming and accessible even as they contain the most complex modern technologies imaginable.
